Corporate sponsors are able to attach their name to books that educate and entertain. As one part of an overall campaign, it becomes the most tangible and long-lasting evidence of a company's commitment to a particular cause or issue. If used effectively, it can offer a number of key benefits such as:
- build loyalty at a young age (kids).
- build relationships with parents that transcend traditional "selling".
- entrench a sense of ownership over an issue, or particular area of an issue.
- differentiate company from its competitors
- reinforce brand image and recognition
Partnering with Tumbleweed provides companies with penetration into the school market. Corporations may also wish to distribute books to community centres, hospitals or to their employees, customers, or within their own communities. Cause-related marketing campaigns are a win-win proposition for companies, the charitable organization and the consumer, who contributes to the cause simply by responding to the program.
Call us to find ways you never thought of to effectively penetrate your target market.
